NADINE MACHMEIER
digital consultant & freelancer
Digital Transformation
Do you want to implement a digital structure
and new business models in your team
to reach the next level?
​
Let’s work together to create a new
digital mindset, a clear picture of the roles
and an aligned team vision.
SERVICES
Product Lead
Project Management
Do you need an experienced Product Lead?
My experience includes team lead, budget planning and product implementation.
​
I love to create products
to digitize the entire user journey
and simplify the user's life.
In more than 10 years of experience with
B2B, I have worked successfully
with numerous customers.
​
Contact me for managing
your cooperations with partners
or internal projects.
EXPERIENCES
Scout24 AG: Immo Scout24, Berlin
Product Lead (mortgage leads, media)
New Business Strategy I Innovation I Team Vision I Budget Planning I Data I Pricing
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Senior Product Manager (mortgage leads, media)
MVPs I Product Discovery I Product Roadmap I B2B and B2C Surveys I B2B App
Customers: Interhyp, Postbank, Deutsche Bank, Commerzbank, Schwäbisch Hall, Broker
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Axel Springer: Media Impact GmbH & Co. KG, Berlin
Unit Manager Publishing Marketing
Advertising Strategy I Contract Negotiation I Budget Planning
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Unit Manager Marketing Gofeminin.de, Stylebook.de, Onmeda.de
Advertising Innovations I Native Advertising I B2B Events
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Head of Marketing BILD am SONNTAG, Stylebook.de, Travelbook.de
Crossmedia Strategy I Cooperations I Team Change Management
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Senior Marketing Manager BILD.de, BILD.de Mobil, Sportbild.de, Stylebook.de
Social Media Concepts I New Advertising Formats I Launch Strategy
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Customers: Volkswagen, Opel, Barmer, Dior, L'Oreal, Unilever, Beiersdorf, Aida
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Gruner+Jahr AG & Co KG, Media Sales women, Hamburg
Sales and Marketing Manager Brigitte.de, Gala.de, Eltern.de
Cooperations I Project Management I Crossmedia Advertising
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Customers: Toyota, Chanel, Otto, Beiersdorf, Rewe, Nestle
B2B Cooperation Projects
Interhyp I Immo Scout24
Mortgage lead and media strategy, newsletter and native advertising
Postbank I Immo Scout24
Implementation of a pre-approval flow for mortgage leads, media
Dior, Chanel, Essie I Stylebook.de
New innovative media formats, native advertising strategy
Toyota I Eltern.de
Travel diary blog integration, native advertising, media
Product Projects I Immo Scout24
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Mortgage lead transaction business model
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Implementation of mortgage lead score
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Lead pricing system for mortgage leads
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B2B App for managing mortgage leads
PROJECTS
My Vision
I want to empower people and teams to reach their full potential with a positive and curious mindset.
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My Experience
Since 2008 I have been active in digital and media product development, with a focus on lead business, B2B products and media advertising for various industries: finance, automotive, health, fashion, beauty, food.
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I successfully developed products from concept to Go to Market and worked on new business strategies in the role of product and marketing lead.
My Passion
I love to work in teams with a good spirit and a passion for useful products and features. Transparency and a good working atmosphere are important to me.
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I’m very interested in new technologies and work
methods. For me it is essential to stay curious, maintain an open mind, and connect with my clients.
ABOUT
ME
